I don’t think I could have chosen a better internship class to be part of at Bamboo Skateboards. I, along with the other interns, have been given the opportunity to be a big part of the company’s month-long indiegogo campaign. I will finish the summer having learned so much about crowdfunding, understanding your consumer, and the importance of being able to translate the positive feedback we get on social media into monetary donations (and future sales after the campaign is over).

Running this Indiegogo campaign has been a great way to directly quantify all of our marketing efforts. Specific to social media marketing (particularly facebook), it’s been great to use the insights and analytics features to see which of our posts get the most attention, and then to use this information to strategise the ways we promote our campaign. A few things come into play in determining the popularity of posts, including content type (status vs. picture vs. video), the time we post, whether or not we ‘highlight’ our post (facebook), and whether or not we tag other companies in our post (increasing our reach). We’ve been messing around with these variable, and have been able to get a better idea of which post types and times are most successful, and so will have the highest chance of getting people to visit our campaign page.

Crucial to the success of implementing these social media strategies, however, is understanding that it is a process through which we will not see immediate results. Increasing our reach and influence across social media is a slow process, so we must focus on the long term advantages that will come as a result of building meaningful relationships with our followers, the skate shops that we are in (and perhaps more importantly the ones we aren’t in), and any other organisations that may be aligned with our brand.

Getting people to donate to your campaign IS the long term goal that, for at least four months leading up to the campaign launch, you should be working towards across social media. Build relationships with followers and give them ‘sneak peaks’ into your campaign. Get people excited. This will increase your chances of people donating immediately after the launch (something that is essential to crowdfunding). In addition to followers, you should have a list of other donors that are ready to do the same thing (family, friends, partner companies, etc.). The perks are also VERY important, and you need to make sure that donors feel that the value of the items they receive is far greater than the amount of money they donate to get it. This way you’ll get more people spreading the word about ‘all the great deals you can get by donating to this awesome company!.’

It’s all been an amazing learning experience, and I am super grateful to have had the chance to be so involved with the campaign. Can’t wait to see how well all our efforts pay off in the next couple of weeks!

Anyway, I don’t like to be too serious in my blog posts, so if you saw a bunch of text and just scrolled down to the video, here’s a rad song to listen to instead:


Here are some songs I’ve been listening to this summer. Enjoy!

Perfect for the drive to work in the morning.

http://www.youtube.com/watch?v=IpQWbvYbeZE
Heard this one in the office one day.

After a long day.


Something has been missing for the last twenty years, and I never knew what it was. Then eight weeks ago I started this internship at Bamboo Skateboards. I have the advantage of being able to get through it with a friend. Mike has taught me a lot, but nothing as significant as the importance of bran.

For the last couple of months I’ve been starting my day with a cup of coffee, sliced oranges, and a big bowl of raisin bran. I love raisin bran.

I made a spelling mistake on my wrap up a couple weeks ago and wrote about ‘branstorming’ ideas. I thought ‘Branstorm’ would be a great name for a rasin bran-esque cereal. What makes it unique is the Branstorm Rating Scale, which is a 1-5 rating based on the cereal’s present fibre intensity. More fibre = higher branstorm rating.

Anyway, until I can make my entry into the cereal industry a reality, I am quite happy continuing to enjoy the great food I’ve been eating at restaurants around North County. I love ending a day the way it started – with a nice meal chock full of fibre. So for future interns, here’s a review of some of my favourite spots near the office, rated according to the Branstorm Rating Scale.

1. The Wok Inn
– Category 1 Branstorm
What the Wok Inn lacks in fibre-full food, it more than makes up for in atmosphere. Linda has been running the place for more than 20 years, and her spring rolls and Pho keep me going back. Have an extra bowl of bran in the morning and you’ll be able to enjoy the food without worrying about not hitting your daily fibre target.

2. Jay’s Gourmet
– Category 3 Branstorm
Jay’s is just a block from the beach and always busy which makes it a great dinner spot, and if you go with the whole-wheat spaghetti you’ll get more than enough fibre for one meal. You can smell the tomato sauce and garlic bread from the sidewalk and the wonderful energy at the tiny Carlsbad location always makes for a fantastic night. Get the calamari fra diavolo for something spicy and enjoy with a glass of wine.

3. Flying Pig Pub & Kitchen
– Category 2 Branstorm
One block west of the South Coast Highway you’ll find this gem serving everything from seafood pasta to steak and grits. Loaded with atmosphere (was packed on a Monday night) and excellent service, I recommend any of the Pig’s nightly specials. You can substitue any of the sides with a salad for fibre content. Reserve the corner table in the back with a bottle of wine.

4. 333 Pacific
– Category 4* Branstorm
Although I am biased towards fibre, I still like my protein and I’ll have to say that I’ve had my best steak at this beachside restaurant. Be sure to ask the waitress for the vegetable side selection to ensure your fibre quota. Reserve the couple’s seat facing the beach for a romantic and fiber-filled sunset dinner.
*must pair with vegetables


This week we will celebrate the 4th of July. I’ll honor this country’s birthday with a bit of Americana from my photo collection, The Cars of Oceanside, California, that I’ve been working on all summer. Enjoy!








Today is Go Skateboarding Day — the most important day of the year for skateboarders. We spent the day at Bishop Skatepark in Oceanside and the turnout was incredible. More than 200 kids showed up, and Bamboo Skateboards was just one of three companies working together to make the day amazing.

Asylum and Surf Ride, both local shops, were there running best trick contests and giving away a bunch of free stuff. We threw some hotdogs on the grill and Honest Ade supplied the drinks.

Check out some photos we got:


I’ve been living in LA for three years and still haven’t gotten around to seeing as much of California as I’d like to. I’ve been to San Francisco a couple times, but I never drove south of Long Beach until I started commuting to Oceanside for this internship.

Mike has been coming up to LA with me to go to a bunch of events. A couple weeks ago we went to the Damn Am finals that were downtown at the Nike 6th and Mill facility and last weekend we drove up for the O.G. Jam, which has been one of my favourite events of the summer. It’s amazing to see the old guys still skating.

When we’re finished at an event, we find a good restaurant and enjoy……..


The finals for Skatepark of Tampa’s Damn Am LA competition was this past Sunday. We drove up from Oceanside that morning and when we arrived at Nike’s Downtown facility, the competition was on its way. Athletes from around the world came to LA this weekend to fight for the opportunity to skip the qualifiers at Tampa Am in December and automatically advance to the semi-finals. 2nd through 12th place finishers earn themselves a spot in the qualifiers.

The indoor skatepark on 6th and Mill is in an amazing area of the city. The design of the warehouse mimics the surrounding architecture and the ‘distressed’ features of the interior reflect many of the popular local skate spots. If you haven’t experienced this side of LA, do it soon. It’s very easy to discount the factories and warehouses in the area as nothing more than a blur of bricks, but if you really pay attention, there’s so much beauty to be found in the decay of industrial Los Angeles.


Yesterday I went for a sail in San Diego. The sun was shining, the sky was clear, and the water was surprisingly warm. It was perfect. Now we’re all back to work after the long weekend. It’s almost 4pm and I still haven’t quite eased back into this week’s ‘work time’ mentality. Maybe by tomorrow morning I’ll be there.

There are some good events to look forward to in the next couple weeks. This Saturday is Clash at Clairemont and next weekend is the O.G. Jam Series. Both will be good opportunities to have some fun, promote Bamboo, and hopefully meet some cool people.

I’ll post again when it’s all over with some sweet photos of both events! Here’s one from yesterday to tide you over:

 

 


I can’t believe it’s already week three. I know this summer is going to fly by and it’s really bittersweet. I’m excited to see what else this internship at Bamboo has to offer, but it also means that I’ll be clinging on to the summer long after it’s over. My spring semester only ended last week so I didn’t have any time between finals ending and starting work at Bamboo to enjoy some time off, so getting out of the office to go down to San Diego for our first two skatepark visits was a nice compromise. I’ve never been that far south so it was great to see a cool new area of California. I will definitely be going back to SD soon to really check out the city.

Back in Oceanside, it’s hard to stay away from the beach when it’s always in sight. Hopefully I will get a longboard soon and finally learn to surf, but until then I’ve been enjoying the perfect California summer just laying out in the sun. The view certainly never gets old:


Yesterday, the sales skatepark team visited two parks in San Diego . Kelly was awesome and drove us around and arranged to bring some riders and a cameraman.

Three tips for our next visit:

1. Kids love stickers. The bigger stickers provide more value and make it easer to write the offer and promo code on the back.
2. Bring decks. We left ours in a last-minute vehicular change. You really want to show the kids the decks and graphics. Think tactile product engagement, Apple Store style.
3. Always carry a spare tire. We had a blowout on the I5 and thankfully Kelly had a fifth wheel in the trunk.