This week I’ve missed out on some pretty amazing events that have happened.  Clash at Clairemont, Damn Am, high ollie contest, and next the OG Fest.  I wish I could have been at all of these but when life gives you lemons…you have lemons, unless you would like to make lemonade…However, it’s awesome to be apart of these, even if I can’t physically be there though.  I am hoping that very soon, I will have a plane ticket in hand and making my happy way to California to meet everyone and attend a future event!

Side note: Today, I was offered a management position at the Oakley store that I currently work at and I just can’t pass it up! My plan was to move out to California after I graduate but that might have to be on hold for the time being.  I believe this opportunity will help me go farther in the company.  You have to start at the bottom to get to the top and that is exactly what I’m doing. I’m young; I have a long life ahead of me to move out West and see the world.

Bamboo mail update: still waiting patiently for my longboard, deck and stickers.  Hoping this next week they will be under my feet! 🙂

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” -Thomas A. Edison


If you read the news blog you’ll see a story about the Oasis Skateboard Factory (OSF). OSF is an alternative high school in downtown Toronto for kids that are at risk of dropping out of school.

Basically, the OSF teaches kids the high school curriculum—math, science, english, social studies—with skateboards. Yeah, skateboards. Designed by teacher, Craig Morrison, the school uses skateboards as a springboard for teaching. His students learn things like manufacturing and marketing by making, designing, and selling skateboards.

Mr. Morrison uses Bamboo Skateboards to help create a one-month cross curricular unit about sustainability. The students learn about issues surrounding business and sustainability, and use design to communicate their learning by creating graphic art on the decks. Recently, some of these were on display in an art gallery.

I actually first heard about Bamboo Skateboards a few months ago when I came across this video of Mr. Morrison talking about his program. There are a few things here that I think are relevant to marketing.

First, note the number of times Mr. Morrison uses the word “engage.” He constantly talks about how skateboards help to engage the students in their learning, which motivates them to find success in school.

The word “engage” is the trendy marketing term. We try to engage our fans, audiences, and customers in our marketing endeavors. When I heard Mr. Morrison talking about engaging students, it really made me realize that teachers are perhaps the most overlooked marketing resource out there. While marketers have been engaging audiences for five years, good teachers have been creating lesson plans that engage their students for decades! If you can get a kid to want to learn math, you can sell anything!

The second interesting point is about business and education. Bamboo Skateboards helps the OSF and other schools with its Sustainability Through Art (STA) program. Schools like the OSF benefit from the STA with a fun and engaging teaching opportunity while Bamboo Skateboards extends its brand awareness.

The integration of Bamboo Skateboards into the school is a really great example of businesses adding value to education. And yet it somehow seems wrong or unethical to have a corporate presence in the classroom.

But with reduced funding for schools and a greater need for a highly skilled workforce, I think that we need to start looking for ways that the private sector can help educators. Perhaps now is the time for a new mutually beneficial “educational marketing” that adds relevant and real world content to the school curriculum, motivates young people, and improves academic success while providing brand exposure for businesses.

Hey I’m Marina. I was born in Jamaica and went to school in the Cayman Islands for ten years. When I was choosing where to go to university, I wanted to experience something completely different, but warm weather and the ocean were things I couldn’t leave behind. Growing up in the Caribbean, anything under 75 degrees is sweater weather, so anywhere with snow was out. I had never been to the west coast before, but LA seemed like it would have everything I was looking for. I moved three years ago to start at USC and could not be happier with the choice I made.

I’m studying marketing at USC and I’m looking forward to getting real word experience during this internship. Plus the Bamboo office is only a few blocks from the beach.. what could be better?!

Bamboo – Rootical Boom

This is just the beginning of an amazing experience, and I am beyond stoked to be a part of the class 16 group of interns…however; instead of being in California with most of my class, I am stuck in Ohio working remotely.  My plans are still up in the air for now of when I will be moving out to California, but I am hoping it is as soon as possible.  In the meantime, I am currently in my last quarter of school and will graduate from The Art Institute of Ohio-Cincinnati in June with a BA in fashion marketing and management.  Wait, back up…fashion?  Yes, I have always had a love for fashion, music, art, and culture, but I have also found my real niche in activewear and my calling in action sports.  In high school I started wakeboarding and soon enough, snowboarding, which has lead me here as an intern with Bamboo Skateboards!

I found this internship on an up and coming action sports careers website called Super Rad.  Three weeks before I became an intern for Bamboo, I was constantly staying up until 3a.m. researching job posts because 1. I am a very determined person, and 2. I want to be in the action sports industry…like, yesterday.

So anyways, I found Bamboo’s internship post and I was automatically pumped after researching and learning more about the company.  This program is literally one-of-a-kind.  The in-depth experience, the culture, and the knowledge that we are going to gain from this is unreal!  I am looking forward to learning more about the industry so I can take as much as possible with me into the real world.

Today, we are slowly coming towards the end of the first week and it has been a crazy ride so far.  There is so much information to take in and keep up with, but one thing is for sure.  I have met (not technically ‘met’, but you know what I mean) so many awesome people and have learned some valuable life

lessons.  I am so grateful to be a part of this experience and I am excited to see what is next for Bamboo Skateboards, our class, and to be able to look back and see how much I have grown as a person after this!

“Today is the start of a new adventure. New challenges to face, new memories to make, and new obstacles to overcome.”     -Nishan Panwar


Check out this song that’s going to keep me motivated to move out West!



Late night wake sess.



I cannot wait to see what happens after completing this internship. By remaining focusing on what is needed to accomplish today’s goals, I have a clear vision what will need to happen to achieve the employment  desired  in the action sports industry.  It has been a constant feat to balance my current employment, this internship, and my social life all at once. Having completed this internship will allow me to focus purely on acquiring the employment opportunities I desire and less on balancing the many other requirements others have for me.

One thing will always remain certain in life, if you want something you have to go out and get it for yourself. This internship has taught me that you must be willing to make sacrifices, do whatever it takes to keep moving forward, and push until you reach your goals. It may seem hard at times to keep all this up month after month, week after week, day after day, but this is a proven the recipe for success. By staying driven day in and out, no matter the circumstances I remain in a commitment that many others have not been able to meet. It is a great lesson about running a prosperous business; no matter what the daily circumstances may be, it is important to stay focused on moving towards the goals.

As this journey comes towards an end, I have acquired some very useful information and lessons that will carry on with me in my new employment, new experiences, and new life challenges. Every tribulation that is faced today prepares me for the future, and how situations are handled today dictates how well I can control the outcome of future circumstances.

This constant movement is nothing new to Bamboo Skateboards. Since its conception, this skateboard company has found a way to constantly be “buzzing”. Whether it’s in various social medias, written publications, radio waves, or television this has been a brand that is in constant motion. After thinking about it, it seems as though my busy life has not even held a candle to what this company and its employees have done. Consistent updating is what is needed when running a successful business, and many of these updates come in a very short period of time.

Recently, Bamboo skateboards warehouse was moved to another location in Oceanside. During this move, there were not much more than just a handful of people helping. It is absolutely amazing how in less than 2 weeks there was such a transformation for the company. It was humbling to find with a little bit of help, some great will power, determination and eagerness from a small pool of talented individuals, this transformation was nothing more than a healthy heartbeat for the company. there was not any one moment that I had heard comments of how this may affect the company or even the individuals lives in a negative way, but rather a feeling of fresh air. This change had happened to become something better, something that the company was ready for.

Because of demonstrations like this, it has become apparent to me that no matter how pre-determined or busy my life may seem, it absolutely needs to be open to changes. Just as the company had done with a little bit of help, some great will power, determination and eagerness to become something better, I will become something better. Thanks to Bamboos core capabilities to acclimate I have seen to become something better, you must be enthusiastic to change.

With summer approaching quickly, more and more I find myself near the water and in less clothing. But before days are spent in board shorts and flip flops there are some much needed skateboard trips! Last weekend’s event stirred a new desire to be on the road scouting skate spots and parks.  I was fortunate enough to find myself amongst some very inspiring talented skateboarders and enthusiastic spectators. Last Saturday the Carmel Valley skate park hosted the “I ride, I recycle” skateboard contest. Let me begin by stating there was much more to see than just a few power slides and wheelies. I was not only impressed by the caliber of riding, but the diversity of athletes. Not only were competitors of many ability levels, but they were of different sexes, age groups, and skateboarding styles. There was a little bit of everything at this event; it seemed as though even skateboarders that were not in the sanctioned competition were having fun skating in their own competitive contest. At any given time I would look around and see others not only having a great time, but having support from others doing it. It makes me remember weekends when mom would take me to the skate park. Ma didn’t know anything about skateboarding, so I never listened to her tips, you know stupid comments like “keep your head up, or “make sure to keep my feet above the metal thingy’s” it never failed that in less than 10 minutes an older skater would roll up and say “Keep your head up dude”, or “Yo bro, keep your feet over the trucks!”.  Somehow it sunk more when he said it; he was a peer and was understanding. this skateboard event reminded me of All the things that I long for…skate trips to rad parks, skateboarding with a diverse group of athletes, the inspiration from complete strangers that know what they are talking about and a little bit of summer to top it off.


Who is Bamboo Skateboards?                                                                                                      

Bamboo Skateboards is an ecologically-based skateboard brand and manufacturer of high quality skateboards made from sustainable bamboo from managed forests.

  • We are social entrepreneurs who believe that giving back to our communities is as equally important as profits.
  • We service core shops, brands and individuals around the globe while providing a solidified partnership and unique experience with each.
  • We have been a part of action sports and skateboarding our whole lives and now passionately hope to inspire others to take actionable steps towards our preserving our natural environment.

What is the success rate of your internship?

In almost every class out of 14 classes so far, at least 1 top candidate has gained employment directly in the action sports industry while others gained other non-endemic positions.  A few of the companies include Fox Moto-X, Rock Star Energy, Haro Bicycles, Nixon, Dark Horse Distribution, Action Sports Group, as well as 4 prior interns having been employed by Bamboo Skateboards.

When does the internship start and end?

Internships are 16 weeks and class 16 will officially start on May, 6th 2013 and end August 26th, 2013.  Class 17 will then start in September-December.

What is the time requirement per week?

A minimum of 20 hours are required per week.  If you live local, we require one full 8-hour day in the Oceanside office but highly recommend at least two.

Is the internship available to those outside of California?

Yes.  We have had international interns from Finland, France, Germany, Scotland and Australia, as well as interns from Florida, Wisconsin, New York, Michigan, Illinois, etc.

Can college credit be earned?

Yes, class credit can be earned for college.

Is this a paid internship?


What are the details of the internship?

Internship is graded on 400 total points involving weekly duties such as managing your commitments/goals file, writing weekly blogs, updating your philosophy and charters, providing mentor feedback, intern matrix grading other interns, mid-term exam, final exam, communication with team, etc. The last month of internship is devoted to improving your resume, interviewing practice and other key actions to maximize your opportunities for job growth. The style of the internship is disciplined with a syllabus, “intern-bible”, and weekly files that are all accessed on Dropbox and Google Docs. This style of internship is based on an MBA, business school program and is unlike your traditional internship. People can actually fail out of the program for not meeting the minimum requirements.

What are the core responsibilities and requirements?

Internship-in-training Responsibilities:

• Marketing – daily management of the FB, Twitter, HOOKIT, Instagram, YouTube accounts; analyze Google analytics; create contests

• Sales – visit skateshops; visit skateparks; manage alternative websites; find new sales leads and manage through; push online sales

• Public relations – updating database of contacts, writing press releases, finding positive publicity, pushing YouTube/Vimeo videos, handling event coordination

Internship-in-training Requirements:

• Applicants should be active participants with a thorough understanding of the skateboarding, surfing and snowboarding youth culture; prefer skateboarding-focused

• Applicants should be outgoing and personable with good social and conversational skills; communication that connects!

• Must be analytical, process driven, detail oriented and be trusted to get the job done

• Must be able to manage your time with outside life, work, etc.

• Must be a leader and a self-starter…but also maintain the ability to work independently

• Creative people with photography, video-editing skills are a bonus!!!

• Prefer college graduates, but others can receive college credit

Questions you will be asked:

1. What are you looking to get out of an internship in relation to your future goals?

2. What do you feel makes you a UNIQUE qualified candidate?

3. Why have you chosen Bamboo Skateboards specifically?

4. What days of the week are you available to come in and work a full day?

5. Are you financially stable to ensure that you can do an internship up to 4 months?

To apply, please submit your resume and answers to the five questions above to:

So this last weekend I got to represent Bamboo Skateboards at “Greenfest” which was presented by SDSU’s Associated Students and SDSU’s Enviro-Business Society. It was a weeklong schedule of events which encourage, celebrate, and advocate sustainability and diversity. The purpose of GreenFest was to engage the campus community through social and interactive programs in an effort to educate them on the important of living a sustainable lifestyle and to promote sustainable practices.

Engaging with the students and staff alike, it was evident that SDSU is a campus that is at the forefront of living sustainably. Every vendor that was present was making steps towards revealing ways to improve lifestyle while doing a part of preserving the future. It was not only a great event, but a great venue. For anyone that has not been to the SDSU campus I would recommend visiting for the simple fact of viewing great architecture in a stunning setting.  Awesome art, design, and scenery coupled along with great weather and many like-minded students, sets the tone for becoming educated in both general studies and sustainability at a SDSU a synch. It is no wonder this is a preferred University amongst many students living in Southern California.

While working this event, I informed others about business practices that will not only generate business for Bamboo skateboards, but healthier consumer decisions  on what products leave less of an impact on future generations. Overall, I would say that this was a great success for Bamboo Skateboards and other products/services that promote sustainability!


Just wanted to say huge shout out to my friends that are on tour!

The band is called Minor birds and they are on a 2-3 month tour with another great artist named Kat Jones. Thanks to Mark in the marketing and sales department, they are riding new Bamboo Skateboards in somewhere around 30 states of the United States of good ‘ol America!  After the bands tour had a stop in the San Diego area, Bamboo skateboards had the pleasure of hosting them to a few hours at the warehouse, showing them what it’s like to run a great skateboard company while they showed us what it’s like to run some great instruments! Please follow them on their journey across the great states, and make sure to support their valiant effort to support Bamboo skateboards and methods of sustainability through great music and art in any way that you can!

Thanks so much Joel, Chelsea, and Kat Jones for making the stop to see an old friend. Love you guys and your wonderful musical capabilities!!

Keep reppin the BOO and make us proud out there!